Helping brands communicate through digital
This case study explains how the "Run 2 work" scheme was implemented by integrating various brands and all digital channels including; apps to build a successful website and launch the scheme nationwide.
Bad things happen to good brands
This five step guide explains how to review, analyse, develop, deliver and refine your marketing resources and channels so you can create a comprehensive marketing plan for the year.
Child's play: the relentless pursuit of results
Whatever your size or sector – it’s never more important to make sure your marketing and communications campaigns are targeted effectively to drive maximum engagement. This white paper from McKenna Townsend provides a breakdown of why and what you need to consider when focusing on the younger generation.
Media attribution: Optimising digital marketing spend in Financial Services
How do you measure the return on your digital marketing? Many companies have an outdated and biased view of digital ROI using last click statistics. Written by Datalicious, this white paper provides a case study to help you understand the impact of digital channels using improved media attribution.